Key Responsibilities:
• Lead Generation Strategy:
Develop and execute a comprehensive, multi-channel lead generation strategy that aligns with
business goals and drives new customer acquisition.
• Campaign Development & Execution:
Design and oversee lead generation campaigns across various channels, including digital
...
marketing (PPC, SEO, SEM), content marketing, social media, events, email marketing, and
strategic partnerships.
• Data-Driven Approach:
Use data and analytics to monitor, optimize, and report on lead generation performance,
ensuring campaigns are delivering high-quality leads that align with the sales team’s needs.
• Sales and Marketing Alignment:
Collaborate with the sales team to define lead qualification criteria, ensure smooth handoffs,
and develop lead nurturing programs that maximize conversion rates.
• Team Leadership:
Lead, mentor, and scale a high-performing lead generation team, fostering a collaborative
environment while setting clear goals, KPIs, and performance targets.
• Market Research & Targeting:
Conduct market research and segmentation analysis to identify high-potential customer
profiles, ensuring campaigns are targeted and effective.
• Budget Management:
Manage the lead generation budget, ensuring resources are allocated efficiently across
channels and programs to maximize ROI.
• Technology & Tools:
Stay current with the latest lead generation technologies, CRM systems, marketing automation
tools, and emerging trends in fintech to ensure the company is leveraging the best tools for
success.
• Reporting & Analysis:
Provide regular reporting on lead generation performance, pipeline development, and
campaign effectiveness to senior leadership, ensuring continuous improvement and growth.
experience
10show more Key Responsibilities:
• Lead Generation Strategy:
Develop and execute a comprehensive, multi-channel lead generation strategy that aligns with
business goals and drives new customer acquisition.
• Campaign Development & Execution:
Design and oversee lead generation campaigns across various channels, including digital
marketing (PPC, SEO, SEM), content marketing, social media, events, email marketing, and
strategic partnerships.
• Data-Driven Approach:
Use data and analytics to monitor, optimize, and report on lead generation performance,
ensuring campaigns are delivering high-quality leads that align with the sales team’s needs.
• Sales and Marketing Alignment:
Collaborate with the sales team to define lead qualification criteria, ensure smooth handoffs,
and develop lead nurturing programs that maximize conversion rates.
• Team Leadership:
Lead, mentor, and scale a high-performing lead generation team, fostering a collaborative
environment while setting clear goals, KPIs, and performance targets.
• Market Research & Targeting:
Conduct market research and segmentation analysis to identify high-potential customer
...
profiles, ensuring campaigns are targeted and effective.
• Budget Management:
Manage the lead generation budget, ensuring resources are allocated efficiently across
channels and programs to maximize ROI.
• Technology & Tools:
Stay current with the latest lead generation technologies, CRM systems, marketing automation
tools, and emerging trends in fintech to ensure the company is leveraging the best tools for
success.
• Reporting & Analysis:
Provide regular reporting on lead generation performance, pipeline development, and
campaign effectiveness to senior leadership, ensuring continuous improvement and growth.
experience
10show more
