Randstad Employer Brand Research Report 2024

about randstad employer brand research report.

The Randstad Employer Brand Research (REBR) has been celebrating the top employer brands of the country for the last 24 years globally and 14 years in India.

It is a comprehensive study that delves into the perceptions of India's largest employers among employees. This year's study spanned 32 global markets and surveyed nearly 173,000 respondents and 3507 respondents in India.

ready to unlock the future of employer branding?

download the randstad employer brand research report 2024 today and stay ahead in the competitive talent market!

download report

executive summary: key takeaways.

About half of the Indian workers identify themselves as part of a minority group, whether it be due to their gender, sexual orientation, ethnicity/
nationality, religion, disability or another defining characteristic. Gen Z do so more often than any other generation. Minorities rate their employer similar to non-minorities on each of the equity dimensions.

As a large proportion remain neutral about AI’s potential influence, employers may want to monitor employees to ensure that any introduction of AI is well-received.