trade marketing manager.

Key Responsibilities:
 Train and manage the sampling and merchandising teams to effectively promote the brand,
enhance product visibility, and boost sales through strategic activities.
 Strategize for each chain and outlet using stock and sales reports, current stock levels, and
liquidation strategies.
 Gather market insights, foresights, and channel understanding to design and decide on trade
schemes.
 Work with sales teams to ensure the effectiveness of consumer promotions, develop
appropriate benchmarks, and implement a framework for assessing effectiveness.
 Monitor competitor actions on the ground and plan strategies to mitigate challenges.
 Prepare market-wise in-depth analysis on consumption, buying patterns, and plan strategies
to secure market share using the marketing mix.
 Develop marketing collaterals and ensure brand consistency across all MT chains.
 Drive campaigns in coordination with the sales team to achieve targeted scores.
 Coordinate closely with supply chain management and production to ensure timely delivery
of products to all chains.
 Conceptualize annual marketing strategies in line with business objectives and brand ...