Essential Functions & Responsibilities
- Collect and analyze category performance data, including sales trends, category health, and SKU performance, to generate insights that inform strategic decisions.
- Format national and customer data from datasets (e.g., Circana/IRI, Nielsen, Numerator, etc.) for analysis, creating clear and actionable visualizations using tools like Spotlight, PowerBI, or Tableau
- Populate customized and standardized category review decks for internal and external audiences, ensuring alignment with strategic goals
- Generate weekly/monthly assortment and customer performance reports, providing timely updates to internal stakeholders.
- Perform quarterly checks on category health, including tracking key metrics such as category share, space-to-sales (SoS) analysis, and SKU optimization
- Create ranking reports and assortment analyses for category reviews, leveraging standardized templates to ensure consistency and scalability across accounts.
- Respond to ad-hoc requests for quick insights and data summaries, supporting internal teams with actionable recommendations.
- Partner and work with internal POG analyst and work on end-to-end project deliverables.
- Partner with internal GBS resources and category leadership teams to align insights and analysis with broader business objectives.
Expected Experience & Required Skills
- Experience in working as Category insights analyst.
- Proficiency in analysis of consumption data (Circana/IRI, Nielsen, etc.) with a demonstrated ability to generate actionable insights or similar FMCG market analysis tools.
- Strong technical proficiency with data analysis tools such as Power BI, Spotlight, and category management software
- Proven attention to detail and accuracy in creating reports and visualizations for category performance
- Ability to work collaboratively independently and also with internal teams to deliver effective solutions
