- A Product Manager is in charge of a product throughout its product lifecycle.
- That includes working out what customers want, helping the business to build the right product, and then supporting the business to sell it.
- They also provide the product vision and leadership for the many other roles involved in developing, supporting, marketing, and selling the product.
- That includes ensuring the product supports the company’s strategy and goals.
- In most businesses, there are several different roles that are involved in product management.