The Marketing Executive will spearhead the execution of on-ground marketing activities, ensuring maximum brand exposure and consumer engagement. This role demands a hands-on approach to BTL initiatives, event planning, and collaboration with internal teams and external partners to ensure the successful launch of the new product. Industry: Sports Key Responsibilities:
- Design, implement, and manage BTL marketing strategies, including sampling activities, trade promotions, and retail activations.
- Organize and oversee brand events such as product launches, sponsorships, and local community activities.
- Develop relationships with local businesses, event organizers, and agencies to optimize promotional opportunities.
- Monitor brand presence at events, ensuring adherence to brand guidelines and standards.
- Track campaign performance metrics and report on outcomes, providing recommendations for improvement.
- Work with the team to synchronize marketing efforts with market penetration goals.
- Manage logistics, inventory, and budgets for promotional materials and activities.
- Keep abreast of market trends, competitors, and consumer preferences in Mumbai.
Requirements:
- Bachelor’s degree in marketing, Business Administration, or a related field.
- 1-3 years of experience in BTL marketing, events, or a related role.
- Strong organizational and project management skills.
- Exceptional communication and networking abilities.
- A proactive and creative mindset for problem-solving and campaign ideation.
- Ability to work in a fast-paced environment and handle multiple projects simultaneously.
- Familiarity with the Mumbai market is a plus.
- Proficiency in MS Office.
experience
5
...
