Key Responsibilities
Offline Marketing Initiatives
● Manage procurement of marketing materials such as brochures, promotional items, and
point-of-sale displays.
● Maintain a comprehensive vendor directory and source high-quality promotional items to
support marketing campaigns. ...
● Collaborate with the sales team to develop customized marketing collaterals and tools to
support their regional efforts.
● Plan and execute regional marketing campaigns tailored to the needs of local markets.
● Oversee the launch of new product lines or patterns, ensuring successful market
introduction and promotion.
● Support and execute brand activations, including dealer events, trade shows, and other
promotional activities to increase brand awareness and engagement.
● Oversee the implementation of promotional campaigns, including trade shows,
exhibitions, and dealer programs. Customer Relationship Management (CRM)
● Manage customer lists and segmentation to ensure accurate targeting of
communications.
● Develop and maintain a communications calendar to engage customers consistently with
relevant updates, offers, and campaigns.
● Monitor and manage all community inboxes and form queries, ensuring timely responses
and resolution of customer inquiries Budget Management
● Ensure all activities remain within approved spending limits.
● Support Marketing Manager to conduct monthly budget reconciliations to address and
rectify overspending or underspending.
Cross-Team Collaboration
● Work with cross-functional teams to align offline marketing efforts with broader brand
strategies.
● Coordinate with vendors and suppliers to ensure timely delivery of marketing materials.
● Support sales team in tracking and reporting the impact of marketing initiatives on their
efforts. Qualifications and Skills
● Education: Bachelor’s degree in Marketing, Business Administration, or a related field.
● Experience:
○ 1-3 years of experience in marketing, with a focus on offline marketing, CRM, or
a related role.
○ Experience working in the automotive or B2B industry is a plus.
● Technical Skills:
○ Proficiency in CRM tools and platforms.
○ Strong knowledge of Microsoft Office Suite (Excel, Word, PowerPoint).
○ Familiarity with marketing automation tools is a bonus.
● Soft Skills:
○ Excellent communication and interpersonal skills.
○ Strong organizational and multitasking abilities.
○ Attention to detail and a proactive attitude.
○ Ability to work in a fast-paced, collaborative environment.
experience
6show more Key Responsibilities
Offline Marketing Initiatives
● Manage procurement of marketing materials such as brochures, promotional items, and
point-of-sale displays.
● Maintain a comprehensive vendor directory and source high-quality promotional items to
support marketing campaigns.
● Collaborate with the sales team to develop customized marketing collaterals and tools to
support their regional efforts.
● Plan and execute regional marketing campaigns tailored to the needs of local markets.
● Oversee the launch of new product lines or patterns, ensuring successful market
introduction and promotion.
● Support and execute brand activations, including dealer events, trade shows, and other
promotional activities to increase brand awareness and engagement.
● Oversee the implementation of promotional campaigns, including trade shows,
exhibitions, and dealer programs. Customer Relationship Management (CRM)
● Manage customer lists and segmentation to ensure accurate targeting of
communications.
● Develop and maintain a communications calendar to engage customers consistently with
relevant updates, offers, and campaigns.
...
● Monitor and manage all community inboxes and form queries, ensuring timely responses
and resolution of customer inquiries Budget Management
● Ensure all activities remain within approved spending limits.
● Support Marketing Manager to conduct monthly budget reconciliations to address and
rectify overspending or underspending.
Cross-Team Collaboration
● Work with cross-functional teams to align offline marketing efforts with broader brand
strategies.
● Coordinate with vendors and suppliers to ensure timely delivery of marketing materials.
● Support sales team in tracking and reporting the impact of marketing initiatives on their
efforts. Qualifications and Skills
● Education: Bachelor’s degree in Marketing, Business Administration, or a related field.
● Experience:
○ 1-3 years of experience in marketing, with a focus on offline marketing, CRM, or
a related role.
○ Experience working in the automotive or B2B industry is a plus.
● Technical Skills:
○ Proficiency in CRM tools and platforms.
○ Strong knowledge of Microsoft Office Suite (Excel, Word, PowerPoint).
○ Familiarity with marketing automation tools is a bonus.
● Soft Skills:
○ Excellent communication and interpersonal skills.
○ Strong organizational and multitasking abilities.
○ Attention to detail and a proactive attitude.
○ Ability to work in a fast-paced, collaborative environment.
experience
6show more
