head of marketing – inbound & seo.

What will you be expected to do?
As an Inbound Marketing Lead, we are looking for an individual
to lead our SEO & CRO teams. This role is integral to our
agency's success as it will involve driving high-quality inbound
marketing strategies, ensuring client satisfaction, and leading a
dynamic team to achieve exceptional results.

● Research:
○ Talk to the client - Do extensive product, competitor, and
customer research.
○ Expect to be taken in on late-stage sales calls and be
involved in the proposal making process as well.
● Strategy: Build inbound strategy for the client to drive
organic traffic and optimize conversions
● Execution: Implement the strategy to make sure the we
meet clients’ inbound goals
● Reporting: Systematically track progress and effectively
communicate that to the client.
● Closing the loop: Convert data points into insights on a
regular basis, and update strategy as needed.