Responsibilities:● Implement Digital Marketing / Media plans and programs through marketing, merchandising, creative strategies and affiliated programs to promote organization's products and services through the Internet or other digital channels to increasing exposure to and business from the target audience.● Deliver critical processes to the implement digital marketing programs and analyze their effectiveness● Schedule, prioritize and manage activities to track usage trends of the organization’s digital platforms, including number and quality of visitors and advertising campaign impact● Instruct, direct and review implementation of digital marketing/media programs for Omnichannel strategy by taking digital interactions (social media and e-commerce purchases) and integrating them with interpersonal interactions● Build relationships with search engines and portal sites that are aligned with the digital goals● Identify changes in trends ensuring that product/service information is up-to-date and is comprehensive to existing and potential customers across all digital channels. ● Identify plans to maintain graphic designs and layout throughout different digital channels to support the organization's image, identity and brands through a diverse mix of web material, graphical user interfaces and multimedia Differentiator:● Professional who is an established subject matter expert within a job area typically obtained through advanced education and work experience● Manage large & complex projects and/or owns end-to-end processes, working independently with no supervision or only limited supervision from manager● May lead process improvement and process design initiatives. takes a broad perspective to identify solutions as problems faced are often complex● Interprets internal or external business issues and recommends solutions/best practices● Typically Reports to M3/M4● Progression to this level is typically restricted on the basis of business requirement Management Responsibility:● Individual contributor accountable for an important subject-matter area/discipline. May sometimes manages two or fewer employees including outsourced / project-based contingent workforce (i.e. external consultants)● When managing employees the responsibility is mostly related to sharing his/her work across one or two other individual collaborators instead of delegating significant parts of projects● May direct the work, train or mentor junior employees or manage processes and programs● Coach and review the work of junior employees Stakeholders:● Connect with and influence other specialist departments and external service providers - May convince others to accept new concepts, practices, and approaches - Prepares presentations and concepts to be presented to leadership and company committees● Build strong, trusting, cross-functional relationships with company managers● Understand customer and key stakeholders interests and concerns and guide and provide solutions to customers and key stakeholders● Provide technical guidance to line managers and employees Experience Level8 -12 years
...
Responsibilities:● Implement Digital Marketing / Media plans and programs through marketing, merchandising, creative strategies and affiliated programs to promote organization's products and services through the Internet or other digital channels to increasing exposure to and business from the target audience.● Deliver critical processes to the implement digital marketing programs and analyze their effectiveness● Schedule, prioritize and manage activities to track usage trends of the organization’s digital platforms, including number and quality of visitors and advertising campaign impact● Instruct, direct and review implementation of digital marketing/media programs for Omnichannel strategy by taking digital interactions (social media and e-commerce purchases) and integrating them with interpersonal interactions● Build relationships with search engines and portal sites that are aligned with the digital goals● Identify changes in trends ensuring that product/service information is up-to-date and is comprehensive to existing and potential customers across all digital channels. ● Identify plans to maintain graphic designs and layout throughout different digital channels to support the organization's image, identity and brands through a diverse mix of web material, graphical user interfaces and multimedia Differentiator:● Professional who is an established subject matter expert within a job area typically obtained through advanced education and work experience● Manage large & complex projects and/or owns end-to-end processes, working independently with no supervision or only limited supervision from manager● May lead process improvement and process design initiatives. takes a broad perspective to identify solutions as problems faced are often complex● Interprets internal or external business issues and recommends solutions/best practices● Typically Reports to M3/M4● Progression to this level is typically restricted on the basis of business requirement Management Responsibility:● Individual contributor accountable for an important subject-matter area/discipline. May sometimes manages two or fewer employees including outsourced / project-based contingent workforce (i.e. external consultants)● When managing employees the responsibility is mostly related to sharing his/her work across one or two other individual collaborators instead of delegating significant parts of projects● May direct the work, train or mentor junior employees or manage processes and programs● Coach and review the work of junior employees Stakeholders:● Connect with and influence other specialist departments and external service providers - May convince others to accept new concepts, practices, and approaches - Prepares presentations and concepts to be presented to leadership and company committees● Build strong, trusting, cross-functional relationships with company managers● Understand customer and key stakeholders interests and concerns and guide and provide solutions to customers and key stakeholders● Provide technical guidance to line managers and employees Experience Level8 -12 years
