- Ecommerce Strategy Development and Sales Closure:
- Develop and implement the overall ecommerce strategy for all channels (Quick commerce and Marketplaces) to drive online sales, customer engagement, and growth.
- Conduct market analysis and competitor research to identify opportunities for business growth.
- New platform onboarding, margin and rates negotiation.
- Deliver sales targets, KPIs, and objectives to ensure the company meets ecommerce goals.
- Website Management and Optimization:
- Monitor website performance, including load times, usability, and customer navigation, to ensure an optimal user experience.
- Work with IT teams to resolve technical issues, implement platform updates, and ensure website security.
- Product Management:
- Coordinate with product teams to ensure that product catalogues are regularly updated, accurate, and aligned with promotional strategies.
- Oversee product pricing, promotions, discounts, and special offers to drive sales and customer acquisition.
- Ensure that product information, images, and descriptions are high-quality and consistent.
- Customer Experience and Engagement:
- Focus on improving the overall customer experience on the ecommerce platform, including website navigation, checkout process, and post-purchase support.
- Work with customer service teams to ensure smooth order fulfillment, return policies, and customer satisfaction.
- Data Analysis and Reporting:
- Track and analyze ecommerce performance using tools like Google Analytics, Adobe Analytics, or platform-specific dashboards.
- Report on sales trends, traffic sources, conversion rates, and customer behavior to make data-driven decisions for continuous improvement.
- Monitor KPIs, such as average order value (AOV), cart abandonment rate, and customer lifetime value (CLV).
- Budget Management & Payment reconciliation:
- Develop and manage the ecommerce budget, ensuring efficient allocation of resources to drive revenue and profitability.
- Monitor campaign performance and adjust budgets as needed to optimize ROI.
- Support finance with quarterly quit claim procedures.
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