DGA - KRA Note
DGA – Demand Generation Associate
Department: Influencer Marketing - GTM
Reporting Structure
- Functional reporting to ASM/BDM
- Administrative reporting to HO Marketing
DGA Key Contractors
- Minimum 5 to 10 KNPL multi brand dealers to map per DGA
- Total minimum 80 Contractors to be handled by DGA of these dealers only
- Once Painters of particular dealers are established then another dealer to be replaced by existing and same process to be followed up
- Contractor needs to be retail contractor only
Products Eligible – All Emulsions only ( 60% premium + 40 Non Premium Products)
Role & Responsibilities
- Generate secondary sales per month as per assigned target from the assigned set of contractor’s in territory
- Daily Visits to new sites provided by Painters/Contractors/dealers/self to pitch Nerolac products
- Walk in Sites to be registered and assign to Painters/contractors
- To handle minimum 80 Painter/Contractors from his Market
- Make Painters/Contractors calls in a day as per the PJP
- Conduct Market activities as per annual allocation by HO Marketing
- Regular updation of contractor point in NPP Call Centre
- Education/Communication to Painter/contractors of new initiatives taken by HO Marketing
- Ensure timely gift redemption of all painters/contractors of his depot
- Handle Painters/contractor complaints related to scheme gratifications
- Ensure POSM Visibility at Dealer Outlet.
- Ensure Painter/Contractor secondary schemes communication
- New Product Launch/Go to market plan execution at Painters/contractor point.
Key Performance Indicators
Particulars
Daily
Weekly
Monthly
Contractor visits
6
50
200
Site visits
5
30
120
Site Conversion
3
20
80
Dealer visits
1
6
25
Business Generation KRA
No of Painters mapped
Total Business Target (in lacs)
80-100
100
*Business target to be monitored through QR code token scanned by Painter
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