What I do? As Content Director,I am responsible for leading our content strategy for brands and overseeing the end-to-end operations of our video production arm. We are seeking an ideal candidate with a minimum of 10 years of experience in content creation and management, particularly in video production. This position calls for a strategic thinker with a creative mindset, capable of spearheading content initiatives that align seamlessly with our company's vision and goals. How do I do this?
- I would develop, implement, and enhance a comprehensive content strategy aligned with the company's marketing objectives and brand identity, ensuring consistency, engagement, and relevance across diverse target audiences through collaboration with cross-functional teams and staying updated on industry trends and competitor activities.
- I will have to lead video production from concept to distribution, manage a team for timely and budget-friendly content delivery, and foster relationships with external vendors for production needs.
- As a leader of the content team with strong leadership, cultivating a creative and collaborative workspace. Work alongside marketing, design, and other departments to seamlessly integrate content strategies into overall marketing efforts.
- Mentor and coach team members to foster their professional development and growth.
- I would be setting up key performance indicators (KPIs) for content initiatives, regularly analyze and report on campaign effectiveness, and use data and insights to optimize content strategies, ensuring data-driven decision-making.
What do I need to have?
- Bachelor's degree in Marketing, Communications, or a related field. Master's degree is a plus.
- Minimum of 10 years of experience in content creation, with at least 5 years in a leadership role.
- Proven experience in video production and a deep understanding of the creative process.
- Strong project management skills with the ability to manage multiple projects simultaneously.
- Excellent leadership and communication skills.
- Creative thinker with the ability to develop innovative content ideas
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