buyer.

Key Responsibilities:
1. Media Strategy Development: Collaborate with the marketing team to develop
effective media strategies aligned with campaign objectives and target audience
demographics.
2. Media Buying and Negotiation: Research, identify, negotiate, and purchase
advertising space across various social media channels to achieve optimal exposure
and ROI.
3. Budget Management: Manage media budgets effectively, ensuring efficient
allocation of resources and adherence to budgetary constraints while maximizing
campaign effectiveness.
4. Campaign Analysis and Optimization: Utilize analytics tools to track and analyze
campaign performance metrics, make data-driven decisions, and optimize media
buys for better ROI and audience engagement.
5. Stay Updated with Industry Trends: Keep abreast of industry trends, new media
opportunities, and emerging technologies to leverage innovative strategies for
campaigns.
Qualifications and Skills
 Bachelor's degree in Marketing, Advertising, Business Administration, or related
field. Additional certifications in Media Buying or Advertising are a plus.
 Proven 4 to 5+yrs experience in media buying, preferably in an advertising agency or
a similar field.
 Strong negotiation skills with the ability to secure competitive rates and added value
from media vendors.
 Proficiency in using media planning and buying tools/software.
 Analytical mindset with the ability to interpret data and derive actionable insights.
 Excellent communication, organization, and time-management skills.
 Ability to work collaboratively within a team environment and manage multiple
projects simultaneously.
 Adaptability and flexibility in a fast-paced, dynamic work environment.