business head.

Reporting to: - Managing Director
1. Responsible for achieving top line & bottom line (EBIDTA) numbers for the organization.
2. Develop and implement the business strategy in alignment with the overall business objectives.
3. Lead 18 centres across the country in achieving annual business plan.
4. Build a strong front end team and drive across organisational work culture amongst tem members.
Marketing:
a) Develops the marketing & brand management strategy to support top line & bottom line growth
b) Work on optimizing marketing spends across digital, Print, TV & BTL delivering improve ROI.
c) Identify & implement centre wise new marketing initiatives to generate new patient footfall.
Call centre & CRM operations:
a) Oversee smooth functioning of call centre operations.
b) Monitor and drive new patient visits across all the 18 centres.
c) Work with call centre manager to improve leads to visits % conversion across all sources.
d) Improve upon quality standards in terms of call handling and query resolution.
e) Ensure timely patient feedback calling through CRM team.
f) Monitor patient escalations & per set TAT.
Centre sales & operations:
a) Take charge of complete operations of all the 18 centres at a Pan-India level.
b) Create a monthly travel plan for self and for regional managers for centre visits.
c) Work with the team of doctors and regional managers in tracking new patient conversion at each centre and improve upon the same.
d) Work with the team of doctors and regional managers to ensure patient retention and increase patient life cycle value with the organization.
e) Inventory audits & management across all centres.
f) Oversee centre upkeep and resolution of day-to-day issues.
New centre roll out.
a) Identify new markets for expansion.
b) Identify location for new centre & get the project work executed as per approved designs & budgets.
c) Recruit, train & induct front end staff.
d) Launch new centre as per pre-defined timelines.