avp / senior manager - digital

Management and Sales CRM systems.
Key Responsibilities:
• Management of LMS/ Sales CRM:
Should have hands on experience working with CRM and LMS
Should be well accustomed to working of LMS and management of stakeholders
(Product and Technology) related to the same.
• Sale conversion Management:
Should be able to manage the sales funnel and improve the conversion of leads
to revenue paying customers.
Reduction in drop off and Lead slash.
Increase the upsell of the plans for improved ARPU.
Enhancing all channels for lead sourcing including Bank channel and also in an
Open Architecture.
• Team Leadership & Development:
Lead, mentor, and develop a team of Call Centre agents, ensuring effective
performance management and coaching.
• Operations Management:
Oversee day-to-day call centre operations (in house/ outsourced)
Coordination with all sources of leads including marketing activities for sourcing.
• Customer Experience Management:
Develop and implement strategies to improve customer onboarding success and
conversion.
Should be responsible and be able to close loop for excellent customer service.
• Reporting, Monitoring & Analytics:
Monitor and analyse key performance metrics, including call volume, wait times,
service levels, and customer satisfaction, to produce regular reports for senior
management. Use data insights to drive continuous improvement and strategic
decision-making.
• Budgeting & Resource Management:
Manage the Lead Management and Call Centre budget. Ensure cost-effective
operations while maintaining high service quality. Forecast staffing needs,
manage schedules, and oversee the recruitment and retention of high-performing
agents.
• Training & Development:
Develop and deliver training programs to ensure staff are equipped with thenecessary skills, knowledge, and tools to perform their roles effectively. Provide
ongoing support and career development opportunities for team members.
• Stakeholder Management:
Collaborate with other departments (Marketing, Product, IT, HR, etc.) to ensure
seamless working of the processes and better output to effort ratio for all
marketing and sales initiatives.
Required Skills & Qualifications:
• Experience:
Minimum of 10 years of experience in a Lead Management and Call Centre
management
• Communication Skills:
Excellent verbal and written communication skills with the ability to engage
effectively with lead channels, team members, senior management, and
customers.
• Problem-Solving:
Strong decision-making skills, with the ability to handle complex situations and
resolve escalated customer issues efficiently.
• Technical Proficiency:
Familiarity with Call Centre technologies, LMS, Sales CRM systems
Key KPIs:-
• Improvement in sales conversion ratios
• Reduction in lead leakage
• Reduction in Average time taken to open an account.
• LMS and Sales CRM Product managementJob specific skills Applicants should have –➢ Strong P&L understanding in Retail Broking.
➢ Be well attuned towards digitization; should come with a technology mind-set and
think innovatively how to use tech to deliver KPIs effectively.
➢ Strong understanding of Online and digital broking industry.
➢ Excellent understanding of Indian Stock Market and trading strategies
➢ Ability to build and lead teams with demonstrated track record of leadership skills.
➢ Strong growth mind-set to lead and motivate the team in order to achieve higher
market share.
 Educational QualificationGraduate/ Post Graduate from recognized Universities, Advanced degree
preferred.
 Minimum
Experience10 YearsCTC OFFERED Compensation will not be limiting factor for the right candidate and will bediscussed on a case by case basis.

experience

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