area sales manager.

developed by organisation and zonal heads and identify opportunities for business
growth according to organisational needs along with helping the team plan to execute
road maps laid down.
 Need to ensure their team follows the processes laid out by company.
 They are meant to identify key hospitals and doctors and ensure that they are targeting
the right customers and that their team is doing the same (40 hospitals and 100 doctors)
 They are to guide and track the activity and progress of their team and be present for
weekly meetings.
 They are to have a good knowledge of competition and market trends and hospital
consumption details and ensure their team does too-
 Ensure themselves/team are keeping a detailed report of daily activities such as which
hospital/doctor visited, outcome of visit, OT’s done, outcome of OTs- status in each
hospital etc.
 They build and maintain strong relationships with key clients and distributors, monitor
sales performance, and provide regular reports and insights to senior management.
 They are to manage the entire sales cycle from prospection through to successful
closure.
 They are to plan activities - CMEs ISPs and OTs for themselves and their team
effectively as laid down by zonal head, assist sales executives in doing OT’s and other
programs and conduct proper sales analysis monthly and send report to zonal manager.
 Manage stock and supply inventory well sending in projections effectively.
Territory Management:
 Define and allocate sales territories to team members within the state.
 Monitor and evaluate territory performance, making adjustments as necessary. Ensure
effective coverage of the assigned area.
Customer Relationship Management:
 Build and maintain strong relationships with key customers, healthcare professionals,
and decision-makers.
 Understand customer needs and provide solutions that align with the company's
products.
 Product Knowledge: Stay informed about the features, benefits, and applications of
products in the portfolio.
 Identify training needs for team members in their team
 They are to maintain effective distribution network and relationships with them.