what is a sales executive?
Your role as a sales executive is to promote and sell products or services to potential customers, with the goal of generating revenue and driving business growth for your organisation. You typically work for a company on their sales, but consulting roles are available, where you are hired to provide your skills to different companies.
You are responsible for identifying potential customers, reaching out to them, and selling them on your company or client's products or services. This process involves carrying out research to find those potential customers. Once they are identified, you use strong communication skills to get the message across in a way that the customer will be receptive to. This requires persistence without being too forceful, as being overly pushy can reflect badly on your organisation.
Your work can be challenging, but it can also be highly rewarding, both financially and in terms of personal growth and development. With the right combination of skills, experience, and determination, you can significantly contribute to your company's success while also building a successful and fulfilling career for yourself.
Does this sound like a good fit for your communication skills and persuasive nature? If so, keep reading to find out what skills and competencies you need to find success as a sales executive.
sales executive rolesaverage sales executive salary
According to Payscale, the average salary of a sales executive in India is around ₹256,054 per year. For entry-level sales executives, the typical salary is closer to ₹148,000 per year. At the upper end of the spectrum, the highest-earning sales executives can make as much as ₹459,000 per year. On top of the amounts mentioned here, many sales executives will earn bonuses or commissions based on their performance. The specifics of any such bonuses will be unique to your job and employer, but the potential salary for this profession reaches as high as ₹512,000 per year.
factors that affect sales executive's pay
For sales executives who earn a commission or have a profit-sharing agreement, one of the most significant factors in your potential salary is your own performance. The better you perform, the more you will earn.
After this, one of the biggest factors in your earnings is your level of experience. Senior sales executives with many years of experience in the field can command a higher salary than entry-level sales executives. In addition, sales executives who specialise in a particular area or industry—such as pharmaceuticals or technology—often earn more than those who have a general sales background.
Finally, education can be a factor when first looking for a job as a sales executive. Once experience is gained, that experience and your track record will become a more relevant factor. However, qualifications or specialised sales training can help you negotiate a higher starting salary when first entering the job market.
types of sales executive
There are many different types of sales executives, each with unique aspects that change the role somewhat. Here are the most common types of sales executive:
- inside sales executive: in this role, you mainly work from an office or remote location and focus on selling to potential customers over the phone, email, or through other digital channels. You are often responsible for identifying potential customers, qualifying leads, and setting up appointments with more senior sales executives.
- outside sales executive: as an outside sales executive, you are for meeting with potential customers in person, often travelling to their location. You have a more comprehensive understanding of the products or services they are selling, as well as the ability to build and maintain relationships with clients.
- key account sales executive: in this role, you work with your organisation's most important clients and are often responsible for managing and maintaining these relationships. You are able to understand the client's needs and provide solutions that help them achieve their goals.
- technical sales executive: as a technical sales executive, you sell products or services that require a high level of technical expertise or knowledge. Depending on the product, you may need to have an advanced degree or certification in the relevant field, such as engineering or software development.
working as a sales executive
The specific duties of a sales executive include the following:
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sales executive job description
What does a sales executive do? The specific duties of a sales executive include:
- identify potential customers: a significant part of your role involves identifying potential customers for your company's products or services. This can involve a variety of methods, such as cold calling, email marketing, or attending industry events. It typically involves in-depth research to find out what customers want or need.
- build and maintain relationships: most organisations are keen to build lasting relationships with their customers, and part of your role is to facilitate this. This can involve regular communication through phone, email, or in-person meetings. You are able to manage your time effectively and prioritise your interactions with customers based on their potential value to the company.
- negotiating deals and closing sales: you are able to effectively communicate the value of your company's products or services and address any objections or concerns that potential customers might have. You can be persistent when necessary but also know when to move on and focus on other potential customers.
- prepare sales reports: forecasting future sales and monitoring market trends is another common responsibility for sales executives. You typically work closely with marketing teams to develop and implement sales strategies and may also be required to attend trade shows or other industry events.
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work environment
Your work environment as a sales executive in India is often fast-paced and dynamic. The specifics of your role will affect the physical environment you work in, however. For example, as an outside sales executive, you spend a lot of time travelling to clients. On the other hand, as an inside sales executive, you work in an office-based environment and do most of your work over the phone, email, and other forms of remote correspondence.
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who are your colleagues?
As a sales executive, your most immediate colleagues are often sales managers. Sales managers oversee the sales executive team, and you work closely with them to ensure your work is meeting the required goals for the company. You may also work with analysts, marketing managers, who are essentially the next rung up on the ladder after sales managers. Sometimes marketing managers work directly with sales executives when creating marketing materials.
Another type of colleague you may collaborate with a lot are product managers. Product managers are responsible for overseeing the development and launch of new products or services. During these launches, they may work closely with you to ensure the product is being marketed in line with the company's sales objectives.
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work schedule
Typically, you are expected to work a full-time schedule that typically involves working 5 to 6 days per week. Many sales executives work longer hours than the typical 9 am to 6 pm schedule and may need to work evenings, weekends, or holidays in order to meet their targets and close deals.
Your schedule can also vary depending on your specific job responsibilities. For example, inside sales executives who work primarily out of an office may have more regular hours, while outside sales executives who travel a lot to meet with potential customers may have a much less regular schedule.
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job outlook
As the Indian economy continues to grow and evolve, there is a growing need for skilled sales professionals who can help companies expand their customer base and increase their revenue. This growth and demand make for a positive job outlook for you as a sales executive.
Additionally, the growth of digital technology and e-commerce has opened up new opportunities for sales executives. With more and more customers shopping online, companies are looking for sales professionals who can sell their products or services effectively through digital channels.
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advantages of finding a sales executive job through randstad
Finding your sales executive job through Randstad provides important advantages such as:
- a wide variety of training and development opportunities
- an experienced contact person to provide help if needed
- a range of opportunities in your area
- get paid on a monthly basis
- temporary and permanent contracts
Want a permanent contract? A temporary job as a sales executive is often a stepping stone to an attractive permanent job. Every year, thousands of people earn a permanent contract with great employers thanks to a temporary job found through Randstad. What's more, many companies recruit their permanent employees through Randstad too!
education and skills
Qualifications are not as essential when becoming a sales executive as they are for other professions. That being said, most employers will likely require at least a higher secondary education.
The situation changes somewhat if you are heading into a specialised sales executive role. In this case, you may need a degree or diploma in a relevant subject, both as a requirement by your employer and so that you understand the products and services you are selling.
sales executive skills and competencies
Some of the qualities of a sales executive include:
- adaptability: you are able to stay up-to-date on industry developments and adjust your sales strategies and tactics accordingly. You are also able to work well under pressure and handle rejection or setbacks with a positive attitude.
- time management: you are responsible for balancing multiple tasks and responsibilities. You prioritise your tasks based on their potential value to the company and are able to manage your time effectively in order to meet your targets and close deals.
- communication: the core of your role as a sales executive is built on a foundation of communication. Your ability to effectively communicate the positives of your organisation's products and services makes it easier for you close deals with customers.
FAQs about working as a sales executive
Here, you will find the answers to the most frequently asked questions about the profession of sales executive.
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is sales a good career?
If you have a skillset and personality that suits sales, it can be an excellent career choice. You have the potential to earn a high salary through things like commissions and bonuses, and the demand for sales staff is constantly increasing as India's population and economy grow.
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what is the salary of a sales executive?
The average salary for a sales executive in India is around ₹256,054 per year. This can change if you earn bonuses or commissions based on your performance.
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what does a sales executive do?
Sales executives promote the products and services of their organisation to clients and customers. In some cases, they also negotiate contracts.
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is sales executive a high position?
Being a sales executive is a client-facing role that can be considered an entry-level position. As such, it is not generally considered a high position, but it does offer many opportunities for career development and advancement, as well as a healthy salary.
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is sales executive a stressful job?
As with all fast-paced roles, a sales executive role can be stressful, particularly when trying to meet targets.
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how do I apply for a sales executive vacancy?
Applying for a sales executive job is easy: create a Randstad profile and search our job offers for vacancies in your area. Then simply send us your CV and cover letter. Need help with your application? Check out all our job search tips here!