what is a sales director?
As a sales director, you're a motivator and planner. Employers hire you to manage salespeople across multiple teams to follow effective strategies. Additionally, you work with marketing divisions to create campaigns that increase the organisation's revenue and client base. As you are at a director level of senior management, you have complete control of the sales portion of a company's budget.
Sales directors are critical in every sector of industry that produces materials for public consumption. This includes business-to-business (B2B) and business-to-customer (B2C). You work with your leaders to promote the company's strengths through comprehensive plans.
As a sales director, you coordinate with other executive-level leaders. This is done to verify that all teams are on the same page regarding boosting sales. For instance, you meet with the marketing director to ensure the strategies align with sales teams.
find your jobaverage salary of a sales director
As a sales director, you are a high-level management employee responsible for directing sales teams for an entire region or division. According to Payscale, you take home an average salary of ₹2,588,219 per year. Early in your career, you have minimal experience and expertise and will likely take home ₹365,000 annually. You'll earn a higher salary when you have over five years of experience. Experienced sales directors take home over ₹6 million per year.
how can you increase your salary as a sales director?
Your earnings as a sales director depend on various factors. To boost your earnings, gain advanced degrees and industry certifications. Improving your qualifications increases your income potential and prepares you for promotions. Building your skills and experience in leadership roles also boosts your earnings.
Consider a career move to a new company that can pay more for your skills. If you are working for a medium-sized company, consider taking up a role in a larger company. Big organisations may have regional or international sales director positions with higher pay.
types of sales directors
There are several types of sales director positions specified to different organisational units. Some of the types of sales director roles include:
- regional sales director: organisations that sell products or services nationwide usually require regional sales directors. Your job is to supervise sales operations in your region. You assign duties to sales managers and help them find new markets for the company’s products.
- product-line sales director: if your company sells various products, you may be assigned one product line. You guide the promotional activities and ensure the products meet the customers' needs. You supervise field sales representatives and find ways to increase sales.
working as a sales director
Your job is to ensure the sales department increases sales and revenue. You develop strategic plans and motivate salespeople to generate more clients for the business. Look at some of the sales directors' work activities and career progressions.
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sales director job description
As a sales director, you take on several duties to make sure your company's products or services are being sold. Some duties take place on a regular schedule, while others occur on an as-needed basis. They include:
- conducting sales audits: the actions of your sales managers and representatives aren't done in a vacuum. As a sales director, you're responsible for auditing your team members and their processes. This includes reviews of organisational charts and client information. From this, you draw up reports and presentations to address issues and suggest recommended changes.
- ensuring the sales team provides customer service: customer service is an enormous responsibility for your team. It sometimes eclipses the volume of sales your employees make. You ensure your representatives provide the utmost care possible to the organisation's customers. This is done through regular performance reviews and training by your managers and team leads. Your job is coordinating all of these aspects and reviewing their outcomes seamlessly.
- reviewing sales-based information systems: application-based information systems supplement communications within or outside the company. In your role as a sales director, you examine customer relationship management (CRM) tools. These consolidate and track client interactions from cold calls to the signing of contracts. Once implemented, you regularly review the statistics generated from the CRM. From this data, you work with the application developer and your managers to fine-tune its modules.
- report generation: regularly, your sales managers and team leaders compile reports that contain data on cold calls, purchases, and customer service issues. Once you receive this information, it's your responsibility to create a comprehensive sales report. In turn, this is presented to other executives at the director level for further consideration.
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work environment
You work in an executive office that's normally on the same floor as other directors. It contains a desk and a sitting area for small meetings. Occasionally, it's connected to a larger conference room.
You work on a desktop or laptop computer with analytical and report-creation applications to consolidate sales data and customer service statistics. Furthermore, you have a mobile device to access these programs in the cloud and communicate with your employees and sales promoters when off-site.
Companies continue to move away from brick-and-mortar operations into virtual environments. As the sales director inside this type of organisation, you operate remotely from a home office or a shared workspace. You have a laptop and smart device with the necessary tools to conduct meetings and compile data.
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who are your colleagues?
Sales directors mainly interact with sales and marketing employees. For instance, you collaborate with sales managers, sales representatives and marketing managers. You also work with social media managers and digital marketing managers to improve sales on the company’s platforms. Other professionals you are likely to work with include logistics managers and operations managers.
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work schedule
As a sales director, you usually work a standard 9-5 schedule, Monday through Friday. There are moments when you come in earlier or later. For instance, when you deal with international clients or should be available for an executive meeting. However, you don't come in for second or third shifts when the company operates on a 24/7 schedule.
For better work-life balance, you may operate on a compressed schedule. Usually, this is Monday through Thursday or Tuesday to Friday, between 7 am and 7 pm. Ultimately, the four-day schedule grants an extra day off to you and your team.
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job outlook
As a sales director, you have plenty of career progression opportunities. When you start as a junior sales director, you progress to a senior director of sales position or the regional sales director. You can also become the director of sales and marketing before moving to executive roles. Some sales directors become chief executive officers (CEOs) and marketing directors.
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advantages of finding a sales director job through randstad
Finding your sales director job through Randstad provides important advantages such as:
- a wide variety of training and development opportunities
- an experienced contact person to provide help if needed
- a range of opportunities in your area
- get paid on a monthly basis
- temporary and permanent contracts
Want a permanent contract? A temporary job as a sales director is often a stepping stone to an attractive permanent job. Every year, thousands of people earn a permanent contract with great employers thanks to a temporary job found through Randstad. What's more, many companies recruit their permanent employees through Randstad too!
education and skills
You attain the position of sales director due to substantial work experience and promotions offered within the company. Becoming a sales director in India starts with a bachelor's degree in marketing, economics and business administration. To join the bachelor’s degree programs, complete the entrance examinations like SET or DUET. Some universities do not conduct entrance examinations and provide admissions based on a 10+2 pass mark (usually an aggregate of 50%). When you complete undergraduate qualifications, get a master's in business administration or commerce.
Aside from gaining experience in sales fields, gain relevant certifications. For instance, you can become a Certified Professional Sales Person (CPSP) or Certified Sales Executive.
sales director skills and competencies
To be a successful sales director for any organisation, you require a strong set of skills and competencies, such as:
- critical and logical thinking: critical and logical thinking concepts allow you to comprehend complex customer service or sales growth issues. With these skills, you take a large task and break it down into achievable goals. Critical and logical thinking also offers opportunities to discover new ways to create successful and profitable sales campaigns.
- communication: you regularly connect with your sales managers and their subordinates. Therefore, the ability to communicate at all levels is crucial. Strong written and verbal skills help you convey positive messages and encouragement that diffuse potential friction. Furthermore, the clear distribution of instructions moves projects forward with minimal confusion.
- motivation: there's a mental component to your role as a sales director. You need the power of motivation to rally managers and employees to move past bursting points into new sales and client acceptance levels. As a result, relationships are solidified and revenue increases.
- leadership: as a sales director, leadership skills are paramount, not only to handle your managers and complete projects. Leadership is also required to organise information from several different locations.
FAQs about working as a sales director
Here, you will find the answers to the most frequently asked questions about the profession of a sales director.
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what is the main role of a sales director?
As a sales director, you create and oversee the company's sales strategy implementation. You set the goals for the sales department and ensure they have the resources to achieve the targets. You also liaise with the marketing department to create adverts and promotions for products.
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what is the salary of a sales director in India?
The average pay of a sales director is ₹2,588,219 per year. The earnings fluctuate based on experience, qualifications, company size and the complexity of your roles. The highest-paid sales directors take home over ₹6m.
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what is the difference between a sales director and a sales manager?
A sales manager oversees a team of sales representatives and is in constant communication with field sales reps. As a sales director, you oversee the entire sales department, and the sales manager reports to you.
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what qualifications should a sales director have?
To become a sales director, you require a bachelor’s degree in sales, marketing or business administration. A master's degree and certifications also boost your chances of landing a job.
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what makes a good sales director?
As a sales director, you require exceptional leadership and management skills to oversee the performance of other employees. Communication skills are also valuable when interacting with various professionals.
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how do I apply for a sales director vacancy?
Applying for a sales director job is easy: create a Randstad profile and search our job offers for vacancies in your area. Then simply send us your CV and cover letter. Need help with your application? Check out all our job search tips here!