what does a marketing executive do?
As a marketing executive, your primary duty is to develop marketing strategies and campaigns to sell products or services to consumers. Your profession is focused on driving sales, increasing revenue and building brand visibility for your company. Therefore, your work covers a range of duties, from public relations and organising events to market research and product development.
As a marketing executive, you usually work for one employer and organise their promotional events and marketing campaigns. Marketing executives in consultancy companies handle marketing campaigns for different organisations.
Depending on the business size, a marketing executive can be junior-level or senior-level. For instance, in small and medium-sized businesses, a marketing executive works closer to the senior management to advise on the best marketing strategies. However, a marketing executive takes on an entry-level role in large companies and works closely with junior marketing assistants and coordinators. Regardless of their position in a company, all marketing executives perform similar duties and can work in diverse industries. Common industries that employ marketing executives include finance, retail and media.
Would working as a marketing executive suit your passion for interacting with new people? Do you feel you can be successful in marketing? Then read on to find out what competencies and qualifications you need to thrive in a marketing executive role.
marketing executive rolesaverage salary of a marketing executive
According to Payscale, the average salary for a marketing executive at an entry-level position is ₹245,000 annually, while experienced professionals earn up to ₹398,000 a year. Your basic wages often depend on the company size and your educational qualifications. As you gain more expertise, your wages reflect the value you bring to the organisation.
Besides the basic salary, marketing executives also enjoy bonuses for successful campaigns and multiple benefits. Some employers pay for overtime and add commissions for any new clients you bring to the company.
how to increase your salary as a marketing executive
As a marketing executive, your wages or salary mainly depend on your qualifications and experience. At entry level, you have minimal transferable skills, and it may take time for you to accomplish notable achievements. On the other hand, experienced marketing executives understand the market and how to ensure success. Therefore, their compensation package reflects what they have to offer.
Company size also affects your salary potential. For instance, start-ups have limited budgets and funds to spend, while large companies have unlimited resources. Large companies pay more due to the complexity and demanding nature of the work. Urban locations also have attractive salaries compared to smaller towns.
types of marketing executive
Marketing executives often wear many hats, from market research to digital marketing and public relations. Instead of juggling all these roles, you can specialise in specific areas, including:
- market research analyst: as a marketing executive focused on market research, you assist your employer with targeted marketing. Your job is to research the market and use your knowledge of sales trends, consumer behaviour and competitors to develop marketing strategies.
- digital marketing analyst: marketing executives focus on digital marketing through search engine optimisation and pay-per-click advertising. You also shape the social media outreach of your employer through adverts and campaigns to increase visibility.
- international marketing executive: most marketing executives focus on one company and selling to local markets. International marketing executives often work for multinational companies to streamline marketing campaigns in various countries.
working as a marketing executive
As a marketing executive, you focus on creating strategies to distinguish your employer's products from other goods in the market. To achieve this, you break down your tasks to achieve your objectives. Read on to find out what a marketing executive role entails.
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duties and responsibilities
Marketing executives in every company have specific tasks, but the typical duties include:
- developing marketing strategies: when you are a marketing executive, your role is to help to improve strategies based on organisational objectives. You liaise with key stakeholders to ensure your marketing efforts resonate with the brand image and increase the company's visibility. You monitor competitor activity and find exploitable loopholes for better lead generation.
- overseeing marketing campaigns: after executing the marketing strategies, it is your job to keep track of advertisements on TV and billboards. You double-check the adverts' content and ensure all marketing materials are reaching the target audience. Marketing executives also review marketing analytics to determine the performance of campaigns.
- conducting market research: if the initial marketing efforts produce unfavourable results, you determine why the targets were not met. Your analysis enables you to identify market drivers and target them in your campaign. You can perform market research and reclassify your target audience according to demographics and preferences.
- digital marketing: as a marketing executive, you improve online marketing strategies by increasing the visibility of social media accounts by working with social media managers and content writers. You review the analytics of the company's website and social media accounts and identify ways to improve their performance.
- updating customer relationship management (CRM) software: it is important to update the CRM system regularly if you manage various customers. With CRM, you can keep track of your potential customers and guide them through the purchase process.
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work environment
As a marketing executive, you can work in public, private or not-for-profit organisations. Some companies hire an in-house marketing executive based in the company offices. If you get a job in a marketing agency, your workplace is varied since you provide services to multiple external clients.
Marketing executives often work from an office at the company's premises or a client's place of work. While you accomplish most of your tasks from your desk, sometimes you have to host events or attend marketing campaigns. The job also involves travelling when you need to meet suppliers or clients, and overseas travel is rare unless you work for a multinational company.
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who are your colleagues?
Marketing executives typically work with a wide range of colleagues and other departments to develop strategies. You work with technicians working on products as well as finance teams to determine budgetary requirements. You also work with other marketing staff on campaigns and strategies.
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work schedule
Your work schedule as a marketing executive is 9 to 5, although you may occasionally work extra hours. When you have a big project, your workdays may extend to evenings and weekends. Sometimes, you attend marketing events in the evenings or organise a campaign over the weekend. Most marketing executive positions are full-time roles of between 40 and 48 hours a week. However, many employers offer flexible work plans with part-time jobs and opportunities to work from home.
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job outlook
Marking is one of the fastest-growing job areas in India today. Becoming a marketing executive jumpstarts your career in marketing and may lead to a managerial position. Marketing executives can branch out to various jobs in marketing or maintain a general role. With additional training and experience, a marketing executive progresses to a marketing manager or director. Instead of maintaining a general marketing position, you can specialise in various areas and become a digital marketing analyst, market research analyst or head of communications as a public relations officer.
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advantages of finding a marketing executive job through randstad
Finding your marketing executive job through Randstad provides important advantages such as:
- a wide variety of training and development opportunities
- an experienced contact person to provide help if needed
- a range of opportunities in your area
- get paid on a monthly basis
- temporary and permanent contracts
Want a permanent contract? A temporary job as a marketing executive is often a stepping stone to an attractive permanent job. Every year, thousands of people earn a permanent contract with great employers thanks to a temporary job found through Randstad. What's more, many companies recruit their permanent employees through Randstad too!
education and skills
It is essential to have the following entry qualifications and training when you start your marketing executive career:
- bachelor's degree: employers expect a degree in marketing, advertising, business, economics or management for marketing executive roles. You may choose a Bachelor of Business Management (BBM), Bachelor of Business Administration (BBA), Bachelor of Commerce (BCom) or regular BA. For a BA, a humanities stream in your 10+2 is required. For other degrees, you can choose the commerce stream.
- master's degree: a postgraduate certificate in marketing management or a related field is valuable if you're serious about career development. An MBA is a useful preparation to rise to more senior positions.
- internship: once you have a degree, an internship is an excellent way to get hands-on experience. It also shows commitment to future employers.
- certification: obtain professional certification to prove your education and show the extent of your knowledge. Certifications help to distinguish you from competitors in the job market.
skills and competencies
Some of the skills of marketing executives include:
- communication skills: since marketing is a form of communication, you are an expert in communicating through various channels. Apart from talking to clients, your communication skills help you to develop social media posts, write adverts and compose scripts.
- interpersonal skills: as a marketing executive, you head a team of marketing assistants. Interacting well with your team members is essential to ensure information sharing and appreciation of everyone's contribution to the team. You benefit from conflict resolution and listening skills to maintain a working relationship with your team members.
- people skills: your job is to ensure every potential customer you interact with is happy. Understanding customers' needs helps you develop the best approaches to use in your marketing campaigns.
- creativity: developing interactive campaign advertisements and sales copy requires creativity. You find exciting ways to introduce a product to the market and make it relatable to the target audience.
- analytical skills: before launching a campaign, it is crucial to analyse results from market research before introducing any products or services. You also analyse current marketing strategies and make decisions based on the results from various metrics. Your analytical skills help you draw accurate conclusions and determine the best course of action. These skills also help you identify consumer preferences and keep up with marketing trends.
FAQs about working as a marketing executive
FAQs about working as a marketing executive:
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is marketing executive a good position?
Working as a marketing executive is an exciting and rewarding career. As well as the attractive salary, you have multiple job prospects for career growth.
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what are the requirements of a marketing executive?
To qualify for a marketing executive position, you need a degree in marketing, business or a related subject. Communication skills, analytical ability, and creativity are also essential.
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how long does it take to become a marketing executive?
If you are doing a marketing or business degree at university, it takes three years to complete. Before becoming a marketing executive, you typically spend a few months as an intern.
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where do marketing executives work?
Marketing executives work in various industries, including retail, media and production. Some also work in marketing agencies and consultancy companies.
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is a marketing executive well-paid?
Marketing executives earn typical salaries of around ₹295,000 a year. They also receive bonuses for successful marketing campaigns.
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how do I apply for a marketing executive vacancy?
Applying for a marketing executive job is easy: create a Randstad profile and search our job offers for vacancies in your area. Then simply send us your CV and cover letter. Need help with your application? Check out all our job search tips here!
