head of marketing

Some of the responsibilities of the head of marketing include:

• developing strategies for all marketing teams: your primary role is to ensure the company has the best marketing strategy to achieve its goals. The main objective of hiring a head of marketing is to expand a company's marketing efforts and increase revenue. Hence, you provide a plan that increases revenue and builds on the company's market share.
• managing user acquisitions: as the head of marketing, you collaborate with various market players. You also restructure partnerships to ensure they align with the organisational goals. Forming certain partnerships grows your company's product offering and increases the transaction volume and revenue.
• providing strategic oversight and measuring performance: a strategic oversight and business approach to managing existing systems is crucial in your role. You also enhance your performance models to suit future events. You can change the messaging framework or integrate a style that guides messaging on various platforms. It is also important to implement an analytics system to monitor the performance of various marketing channels.
• preparing monthly and annual marketing budgets and revenue reports: as the head of marketing, you liaise and report to the senior management. Hence, you prepare the monthly marketing budget and revenue reports of various marketing channels. From the reports, you use KPIs to illustrate the success of the marketing channels and generate forecast metrics for future marketing plans.
• advancing digital marketing campaigns: since you track and analyse the ROI for various products, you use your expertise to prioritise resources for performing marketing channels. If the digital marketing teams are doing well, you ensure they have more resources to handle the influx of customers and provide the best customer service. You also improve customer relationship management (CRM) software and advance social media ads to capitalise on the popularity of your company on a specific platform.

While the work environment of the head of marketing is in an office environment, you get an office with great lighting and air conditioning. Your typical workday in an office environment differs. For instance, you could spend the entire day in a conference room speaking with the senior management or meet marketing managers to brief them on the executive-level expectations. The job requires office and formal business wear since you meet senior company officials. It also involves a lot of travelling to meet with partners. If you work for a multinational, overseas travel may also be part of the job.

As the head of marketing, you work alongside various marketing and sales professionals. For instance, you work with marketing managers, marketing executives and sales managers. You also interact with product managers and operations managers alongside account managers and customer service agents. Other professionals you are likely to work with include social media managers and digital marketing managers.

The head of marketing role often involves a lot of overtime work. While you spend the day analysing the marketing performances and developing strategies, you also attend meetings. Sometimes, you meet with partners and potential clients outside office hours to discuss business, like meeting over the weekend for leisure activities like golf. You also attend conferences and meetings in different locations. You may work additional hours when training the marketing managers.

Most heads of marketing roles are full-time due to the complexity and supervisory nature of the role. The typical work hours are 40 hours a week, but you could clock in more depending on the season. Part-time opportunities are unavailable, and working remotely as a head of marketing is impossible since you attend many in-person meetings.

Companies are constantly expanding their marketing teams to reach larger audiences. Hence, the head of marketing role gives you the experience to become a marketing guru. You can progress from the role to the chief marketing officer (CMO) role before joining senior executives in the company. You can also become the chief of operations or take up the chief executive officer (CEO) role. When you specialise in a specific marketing channel or strategy, you can hone your skills and become a consultant for various companies.

Finding your head of marketing  job through Randstad provides important advantages such as:

• a wide variety of training and development opportunities
• an experienced contact person to provide help if needed
• a range of opportunities in your area
• get paid on a monthly basis
• temporary and permanent contracts

Want a permanent contract? A temporary job as a head of marketing is often a stepping stone to an attractive permanent job. Every year, thousands of people earn a permanent contract with great employers thanks to a temporary job found through Randstad. What's more, many companies recruit their permanent employees through Randstad too!

As the head of marketing, you are responsible for the activities in the marketing department. Your duties include crafting marketing strategies, setting departmental goals and designing branding strategies. You also coordinate sales and marketing efforts and analyse the research on consumer behaviour.

The average salary of the head of marketing is ₹2,699,844 per year. Early in your career, you start with a salary of ₹714,000 annually, while the highest-paid marketing heads take home over ₹6 million yearly.

The head of marketing can be the VP of marketing or the marketing director in charge of all operations in the marketing department. A marketing manager may be in charge of a small group of marketing teams, while the head of marketing is the top-level leader in marketing.

The head of marketing requires good leadership skills to manage marketing teams. You also require exceptional communication skills to make presentations and train other managers.

The head of marketing reports to the CMO or the CEO, depending on the company hierarchy. Sometimes, the head of marketing reports to the marketing director if the company has numerous marketing divisions.

Applying for a head of marketing job is easy: create a Randstad profile and search our job offers for vacancies in your area. Then simply send us your CV and cover letter. Need help with your application? Check out all our job search tips here!